To some stickers and emotes might look nonsensical and disrupting conversations. For others it is a tool to build a community around. In this talk I will present a Matrix Spec Change proposal, that allows you to provide your own sticker and emote packs for your community and will compare it to the other proposals. I'll describe how you can share them and create your own. I'll demo the implementation in 1 (or maybe 2?) clients, give an explanation of how they work and how they might evolve in the future.