One of the sayings about development in the Postgres world is “it’s not just open source, it’s open engineering.” In the spirit of openness, this talk will show you how to increase the impact and the reach of your Postgres blog posts. These best practices begin with empathy for your readers—and cover lots of ground from there, including key things to know about SEO, as well as tips on how to promote your blog post. This talk is an updated version of the PGConf EU 2022 talk I gave in Berlin and it's not just theory: real-world examples are included throughout the talk.